ComRes has recently conducted a survey on behalf of global brewer AB InBev UK that shows drinking alcohol-free beer is considered more socially accepted today than it was five years ago.
The research also shows that over half of British adults are comfortable drinking a beer of this kind when they go out with their friends.
Data from the survey has shown that Yorkshire and Humberside are the most willing to try alcohol-free beer with 52% of those polled saying yes.
Slightly behind them with 48% is Scotland, and then the East of England with 47%, followed by the West Midlands at 46%.
Jennifer Anton, the marketing manager at Beck’s, spoke of how pleased she and the rest of the company were with the results.
She stated: “Offering consumers choice is an important part of our commitment to responsible drinking”.